Content Producer
Using Americana Road Trips as our theme, we connected each Buick vehicle to an area of the country that would highlight the vehicle's key product attributes. Each shoot would be devoted to one nameplate and one iconic American landscape.
During this 6-month program, Instagram influencers were chosen based on their reach, photography aesthetic and audience. We captured social content from each photographer for social/digital use and had each post on their Instagram channels on behalf of the Buick brand.
I managed RFPs, bidding and contract negotiations with influencer agencies, selected photographers, remotely scouted and permitted locations and managed the sets.