What do you get when you put a limited budget and schedule, the Pacific Coast Highway and branded social media concepts together? One heck of a shoot day. These pre-roll Twitter spots capitalize on the the integration of the Buick Enclave within a popular television show, and created immense success with regards to views and brand affinity for our client.
For this project, I managed vendor and director search, bidding, creative development, pre-production communication, set and post supervision.