Content Producer
At the New York International Auto Show, Buick revealed the completely redesigned Enclave and Avenir sub-brand at an exclusive PR event. That event was broadcast live across Buick’s social channels through a Facebook Livestream. We took it a step further and made the livestream interactive, where users from across the U.S. and Canada could answer polls and share comments in real-time on Facebook, while still watching the reveal.
I managed vendor/director selection and bidding, on-site technical and set support and editorial for additional deliverables.