Content Producer
LeBron James is a force to be reckoned with on and off the court, and needs a ride that lives up to his success. Enter the GMC HUMMER EV Pickup, an all-electric supertruck, that takes LBJ on a ride to his game. In this work, we feel the HEV’s speed & precise power and experience its’ impressive features through LeBron’s ‘day-in-the-life’.
This x2 day production included beautiful night driving footage in downtown LA, a green screen setup in a parking garage, and an efficient, almost choreographed day with LBJ’s team.