Crabs are the only things in the world that naturally walk sideways to get from A to B. That’s their claim to fame. If there was another beast that could crab walk, they’d definitely want to see it for themselves. This creative tells a story of a consortium of crabs on a journey toward the familiar. They migrate from the beach through a city, and we see captivation and awe from the humans they travel past. They finally make their way to LeBron James in the HUMMER EV, as he demonstrates the vehicle’s CrabWalk feature, to the delight of the consortium.
This production involved heavy CG - backplate capture, custom crab models and expertise from Framestore LA to bring these characters to life.