Content Producer
Buick’s NCAA sponsorship supports many sports championships throughout the year, but none have more viewers than the College Football and Basketball Championships. We partnered with influencers for both events to inspire college fans across multiple social channels to celebrate their fandom and check out Buick’s fresh lineup of redesigned vehicles.
For NCAA Basketball, Actor Josh Peck and team traveled on the “Road to the Final Four”, a dynamic road trip shoot from LA to Joshua Tree National Park, capturing content along the way.
Additionally, we partnered with a dog influencer, @Reagandoodle, to create adorable basketball content aimed at our furry fans.
For football, Josh attended the championship weekend in Tampa and captured/posted custom content for his and Buick’s channels.
in both programs, I managed talent contract negotiations, creative development, location scouting, on-set supervision and post production.