Somewhere way out there, beyond the boundaries of modern civilization, is an untapped, unspoiled and unbelievable place called “nowhere” - and you won’t find it on a postcard or a travel brochure. Getting to the middle of nowhere is what every Overlander on the planet is trying to achieve, and the Canyon AT4X is the best way to get there.
GMC is going all-in on one type of off-roading – Overlanding – to enable deeper, more credible storytelling. Canyon AT4X was made for it. It’s the jack-of-all off-road trades, has Overland-specific features and a large accessories portfolio.
This production was a tough one. Showing off-road capability on an embargoed truck made locations and logistics a challenge, but I’m proud of the manifesto and vehicle walk-around pieces that made this vehicle reveal so successful.