World's Biggest Tweet

Creating the ‘World’s Biggest Tweet’ takes massive planning. At more than 12 football fields tall, the 0.7 square mile message in a dry lake bed required more than 2,500 color-coded stakes meticulously placed by hand into the ground, 110,000 feet of rope line to help guide our precision drivers, and 10 Yukons outfitted with custom spiked chains on tires in order to create the tracks.

With all of the logistics, technical expertise and teamwork needed to pull this off, the production of this spot is best summed up in the tagline of the spot, “Live Big.”